SHAPE Properties: Unlocking Foot Traffic & ROI with Top Draw’s Strategic PPC
SHAPE Properties needed a way to boost foot traffic to their retail locations without breaking the bank. Top Draw stepped in with a strategic PPC solution that delivered impressive results.
Key Stats
- Reduced Cost-Per-Conversion by 18%: We helped SHAPE Properties achieve great results with less ad spend—talk about a win-win!
- Multi-Location Management: Top Draw expertly managed digital ads for 3 SHAPE Properties locations, providing consistent brand messaging and optimized campaigns across the board.
- Driving Directions on a Dime: We got people to click “Get Directions” to SHAPE Properties for less than $1 per person—proving that effective digital marketing doesn’t have to cost a fortune.
Challenge
SHAPE Properties was facing a common challenge in the world of retail: driving foot traffic to their physical locations. While their existing PPC campaigns were generating some leads, they weren’t seeing the volume or quality of conversions they needed. Their goal was clear: get more people to click on “Get Directions” and visit their properties. But with so many competing shopping destinations vying for attention online, they needed a strategic partner to help them cut through the noise and deliver measurable results.
Services
Solution
- Tracking that Walks the Walk: Forget vanity metrics! Top Draw implemented advanced tracking to measure how many prospects actually visited a SHAPE Properties location after clicking on a digital ad. This real-world data provided valuable insights for ongoing campaign optimization.
- Always-On Campaigns: We developed evergreen campaigns designed to capture consistent traffic by targeting users actively searching for shopping malls and retail destinations. This kept SHAPE Properties top-of-mind for potential visitors.
- Holiday Hype: To capitalize on peak shopping seasons, Top Draw created targeted holiday campaigns with festive themes and compelling offers, driving even more foot traffic to SHAPE Properties during key periods.
Impact
By partnering with Top Draw, SHAPE Properties transformed their PPC campaigns from a source of frustration into a powerful engine for growth. Our data-driven approach and strategic optimizations resulted in an 18% reduction in cost-per-conversion, allowing SHAPE to achieve their goals with greater efficiency. The enhanced tracking provided valuable insights into customer behaviour, and the dedicated management of their campaigns freed up their regional marketing managers to focus on other strategic initiatives. With Top Draw as their digital marketing partner, SHAPE confidently attracted more customers and drove business growth.