Melcor Developments Builds More Leads & Saves Time with Top Draw
Imagine managing digital marketing for 14 different locations—each with its own target audience and unique challenges. That was the reality for Melcor Developments, until they partnered with Top Draw.
Key Stats
- Top Draw manages digital advertising for 14 Melcor Developments real estate locations, freeing up their team to focus on what they do best: building incredible communities.
- Top Draw has driven down the cost per lead to an average of $3-4, making it easier than ever for Melcor to connect with eager homebuyers. (In the world of real estate, where competition is fierce, that kind of efficiency is like finding a golden hammer.)
Challenge
Melcor Developments, a prominent real estate development company, was facing a classic digital marketing dilemma: too many locations, not enough time, and a nagging feeling that their campaigns weren’t as effective as they could be. With 14 different property development locations to consider, each demanding a tailored marketing approach, their digital marketing efforts were starting to feel like a runaway train. On top of that, tracking the customer journey in the real estate development industry is no walk in the park. People don’t just buy a property on a whim—they need to see the lot, tour the show suites, and chat with the builders. Melcor needed a way to make sense of their digital marketing data and get a clear picture of their marketing ROI.
Services
“Top Draw has gone above and beyond in training and supporting our team in every way, and we're grateful for their support. We would gladly recommend Top Draw for their technical expertise, customer service, and comprehensive approach to supporting our digital marketing efforts.”
—Giselle Boehm, Marketing Manager, Melcor Developments
Solution
- Expert PPC Management: Forget juggling 14 different campaigns! Our team of certified PPC specialists took the reins, optimizing each location’s digital advertising strategy for maximum ROI and lead generation. Melcor’s internal marketing team could finally breathe a sigh of relief and focus on other important strategic tasks.
- Seamless GA4 Transition: Migrating to Google Analytics 4 can be a headache, but not for Top Draw. We seamlessly transitioned Melcor to GA4, setting up new comprehensive measurement plans that provided a crystal-clear view of their cross-platform performance metrics and user journey analytics.
- Comprehensive Conversion Tracking: We didn’t just track clicks and impressions—we dove deep into the homebuying journey. From initial website visits to property inquiries and final sale completions, we captured valuable attribution data at every stage of the sales funnel, giving Melcor the actionable insights they needed to strategically allocate their marketing budget across different communities.
- Unified Reporting & Analysis: No more data silos! We standardized tracking methodologies and consolidated reporting across all 14 residential community locations, allowing Melcor to easily compare performance metrics and identify specific areas for tactical improvement within their portfolio.
- Ongoing Strategic Collaboration: We didn’t just set it and forget it. Scheduled yearly strategy sessions with Melcor’s leadership team ensured we were always aligned on their business goals and market priorities, constantly optimizing their digital marketing strategy for improved conversion rates and cost efficiency.
Impact
Remember that feeling of being overwhelmed? Gone! With Top Draw on their side, Melcor Developments saw a dramatic improvement in their digital marketing performance. High-quality leads started pouring in at a ridiculously low cost (we’re talking $3-4 per lead!). Melcor’s team was freed from the shackles of digital advertising management, and the robust tracking and reporting system gave them the confidence to invest in their future growth. With Top Draw, Melcor isn’t just building communities, they’re building a stronger, more efficient business.