- Discovery + Insight
- Strategy
- Website Design
Edmonton International Airport: Accessible Website Redesign & Digital Transformation Case Study
A modern website for a world-renowned airport
Boost your online performance with a website SEO audit
Auditing Tools that Drive Real Growth
A website audit is powerful tool for converting your users into leads and paying customers.
With the help of a site analysis, we can discover if your site is set up with a strong user experience (UX) and search engine optimization (SEO). If your website needs improvement, we can determine actionable steps to enhance its performance. This knowledge arms us with the insights we need to reach your digital marketing goals and grow your business online.
What Does a Website Audit Look Like?
Much like a checklist, a website audit explores certain areas and determines if your site is performing properly in the following ways:
- Google Analytics insights
- Technical and on-page SEO improvements
- Link and backlink opportunities
- Local SEO enhancements
- Conversion rate optimization (CRO) recommendations
- User experience (UX) and accessibility issues
- Website content improvements
A good website audit will hit on all these key points and rank to-do list items in order of high, medium, and low priority. It gives web designers, developers, digital marketing specialists, and content writers clear marching orders on what to do to improve your site.
Website Audit FAQs
A comprehensive website audit can help you uncover opportunities to improve your site’s performance and convert your users. It allows you diagnose the strengths and issues of your website’s content, keywords, page organization, and technical performance. These insights mean you can boost traffic, leads, and sales while building strong relationships with your audience. Website audits are fantastic tools for gaining clarity on how to convert your users.
At Top Draw, we offer free SEO reviews to give you a high-level understanding of your site’s performance. These can provide you with initial conversion wins and provide basic ideas for technical improvements. For a full website audit that takes your online performance to the next level, our packages begin at $4,000 + GST. From here, we can perform gradual SEO, design, and content enhancements as part of a monthly digital marketing service agreement. We may also recommend a complete website redesign, so your performance can be fully optimized for user experience and SEO.
A full website audit will typically take two weeks from the initial discovery meeting to the presentation of our findings. Our free SEO reviews take two business days to complete.
“With a relatively small corporate marketing department, we rely on outsourced teams to help us deliver on our strategic programs. When we get to work with true pros who take pride in what they do, the experience is truly rewarding. A big thank-you to the Top Draw team that worked with us from the initial scope and contract through to the creative and technical execution of the project. You’ve got a great group of talented people and it’s been a pleasure working with you.”
—Ken MacLean, Director, Marketing, Communications, & Commercial Pursuits, Civeo North America
