Our Journey to Becoming a Fully Virtual Company

Top Draw’s Transition to a 100% Virtual Company During the Covid-19 Pandemic

How Top Draw Discovered the Benefits of Remote Work During Global Health Crisis

Since the beginning of the Covid-19 pandemic in 2020, the world as we know it has undergone significant changes in business operations and workplace environments. As a part of that seismic shift, businesses across the globe have had to adapt to a new normal, one that broke the conventional norms of a regular office environment. At Top Draw, we too adapted, and with the passing time, we realized that we weren’t just adapting – we were thriving.

The Evolution from Temporary Remote Work to Permanent Virtual Operations

Initially, our shift to working from home was seen as a temporary measure, a necessary adaptation to the global health crisis. However, as weeks turned into months, we began to see clear advantages of remote work. Our team showed remarkable resilience and creativity, proving that a physical office was not necessary for us to function effectively. Top Draw also found that the remote work model facilitated a healthy work-life balance for team members, leading to measurably increased employee satisfaction and productivity levels.

Top Draw’s Unique Approach Compared to Industry Trends

During this period, we saw other companies slowly going back to their old office setups. They reopened their offices, bringing their staff back into the traditional workspace. For us at Top Draw, the benefits of a remote work structure have become too substantial to ignore. Top Draw saw improved work efficiency, happier team members, and significant cost savings that came with eliminating physical office overhead expenses.

And so, after careful thought and thorough analysis, we have made the exciting decision to become a 100% virtual company. Top Draw has decided to sell its physical Edmonton office space and embrace the digital workplace realm fully.

Balancing Virtual Operations with Face-to-Face Client Interactions

However, we understand that there are certain aspects of business that thrive best in a face-to-face setting. To ensure we continue to offer personalized service and maintain strong relationships with our clients, we will still be meeting them in person. These meetings can take place at their offices, in third-party venues, or any place that’s conducive to a productive discussion. We see this as a perfect blend of digital convenience and personal interaction.

Why Top Draw Chose to Become a Virtual Company While Maintaining In-Person Client Services

We believe that this shift to becoming a fully virtual company is not just about adapting to a post-Covid world. It is also about staying ahead of the curve. Top Draw has always strived to be a forward-thinking digital marketing organization, and going virtual is a strategic leap towards that innovative goal. We are excited about this new chapter in Top Draw’s journey, and we’re eager to share the benefits of this shift with our clients and our team.

Appreciation for the Top Draw Team and Commitment to Client Excellence

We want to thank every member of our team for their resilience, hard work, and adaptability during these changing times. We also want to assure our clients that we will continue to deliver the same level of excellence and commitment that they have come to expect from us. Even though we’re moving away from a physical office, our dedication to our clients remains stronger than ever before.

Top Draw’s Commitment to Excellence in a Digital Workspace Environment

In the end, we understand that change may seem daunting, but at Top Draw, we’re viewing this as an exciting new adventure, a challenge to be embraced. We believe in the limitless potential of our team, and we’re confident that this transition will only enhance our productivity and creativity.

Welcome to the new age of Top Draw – entirely digital, yet always personal.

Other Information about Top Draw’s Virtual Company Transition

Top Draw maintains team collaboration and communication through daily video meetings, collaborative project management tools, and regular virtual team-building activities to ensure the team stays connected despite physical distance.
The virtual team uses a comprehensive suite of digital tools including Slack for communication, Asana for project management, Google Workspace for document collaboration, and Zoom for video conferencing to maintain seamless workflows.
Top Draw experienced initial challenges in transitioning to a 100% virtual environment, particularly around maintaining company culture and ensuring all team members had proper home office setups, but these challenges were addressed through collaborative problem-solving and technology investments.
New employees at Top Draw are onboarded through a structured virtual process that includes video introductions to all team members, digital training sessions, virtual shadowing of experienced staff, and regular check-ins with their managers during the first few months.
Top Draw has realized approximately 30% cost savings after eliminating their physical office space, with savings coming from reduced rent, utilities, maintenance, and office supplies expenses which have been partially reinvested in employee home office stipends.
Client meetings are scheduled through an online booking system and conducted via video conferencing platforms for regular check-ins, while important strategic sessions or new client onboardings are arranged at client offices or neutral meeting spaces for face-to-face interaction.
Top Draw continues to offer all its digital marketing services including web design, SEO, content marketing, and PPC advertising, with the virtual model actually enabling the company to expand its service offerings to include more specialized digital solutions.
The virtual model has transformed Top Draw’s company culture to be more results-focused rather than hours-focused, with greater emphasis on work-life balance, personal accountability, and clear communication practices that accommodate different working styles.
Approximately 85% of Top Draw’s employees reported higher job satisfaction after going virtual, citing benefits such as eliminated commute time, flexible scheduling, and improved work-life balance as major contributors to their increased happiness.
Top Draw officially became a 100% virtual company on September 1, 2020, after a three-month transition period during which they gradually moved operations online and sold their physical office space.