Digital Marketing Success with Abarent Construction
Kevin Braddell, President of Abarent Construction, shares his experiences of working with the Top Draw Online Marketing and Design teams. See how digital marketing strategies help construction companies narrow in on their target customers and manage how to best sell to them.
“[Wilson] had managed to have me come up four times on the front page… I looked at that going ‘Wow, they typed in this and I’m all over the page.'”
— Kevin Braddell, President
Kevin credits Top Draw’s consistent delivery and unwavering commitment to customer success as important qualities, but the focus on measurable marketing results resonates with him most. See how the Top Draw digital marketing team delivers better website conversions, more profitable construction customers and business growth for Abarent Construction.
For more information about Top Draw’s digital marketing work with Abarent Construction, view the detailed case study.
How Digital Marketing Powers Construction Companies’ Online Growth Strategy
Digital marketing strategies have become essential tools for construction companies to reach their target audience in the competitive construction industry. Abarent Construction’s success story with Top Draw illustrates the transformative power of a well-executed online strategy. By leveraging digital channels, construction firms can effectively showcase their expertise and attract high-quality leads.
How Search Engine Optimization (SEO) Increases Construction Company Visibility Online
One of the key factors in Abarent Construction’s digital success was the implementation of a robust SEO strategy for construction businesses. Top Draw helped Abarent Construction get multiple first-page rankings on Google. They did this by optimizing the website content and structure. This better visibility meant more potential customers could find their services.
Creating Customized Digital Marketing Strategies for Construction Industry Success
Construction companies face unique challenges in the digital landscape. Top Draw’s approach involved creating a customized digital strategy that addressed Abarent Construction’s specific needs. This tailored approach ensured that their marketing efforts resonated with their target audience and differentiated them from competitors.
Leveraging Content Marketing to Showcase Expertise
Content marketing plays a crucial role in establishing authority in the construction industry. By creating valuable, informative content, Abarent Construction positioned itself as a trusted expert in their field. This strategy not only improved their search rankings but also built credibility with potential clients.
Essential Methods for Measuring and Analyzing Construction Marketing Performance
Top Draw’s focus on results was a key factor in Abarent Construction’s success. By implementing robust tracking and analytics systems, the team could measure the effectiveness of their digital marketing efforts. The team set up strong tracking and analytics systems. This helped them measure how well their digital marketing was working. Using data to make decisions helped them constantly improve their strategies.
The Role of Paid Advertising in Driving Targeted Traffic
Online advertising played a significant role in Abarent Construction’s digital marketing success story. By utilizing platforms like Google Ads and social media advertising, Top Draw helped the company reach highly targeted audiences. This approach resulted in more qualified leads and improved conversion rates.
How Construction Companies Can Build a Strong Online Presence for Long-Term Growth
Abarent Construction’s partnership with Top Draw demonstrates the importance of developing a comprehensive online presence. By combining SEO, content marketing, and paid advertising, the company created a robust digital foundation. This multi-faceted approach ensures long-term visibility and growth in the competitive construction industry.
The Importance of Ongoing Optimization and Adaptation
Digital marketing is not a one-time effort but an ongoing process. Top Draw’s commitment to continuous improvement and adaptation helped Abarent Construction stay ahead of industry trends. By regularly analyzing performance data and adjusting strategies, the company maintained its competitive edge in the digital space.
Other Information about Construction Digital Marketing
- Abarent Construction measures their return on investment from Top Draw’s digital marketing services through website conversion tracking, lead quality assessment, and customer acquisition cost analysis.
- Specific SEO techniques that helped the construction company achieve front page rankings included local SEO optimization, industry-specific keyword targeting, and technical website improvements for faster loading times.
- Abarent Construction began seeing measurable results from their digital marketing campaign within three to four months, with significant improvements continuing throughout the first year.
- For Abarent Construction, organic search and targeted paid advertising proved most effective for generating qualified leads in the construction industry.
- Before implementing Top Draw’s digital marketing strategy, Abarent Construction faced challenges with low online visibility, difficulty reaching targeted customers, and inconsistent lead quality.
- The website content strategy was restructured to focus on specific construction services with detailed problem-solution content that addressed common customer concerns.
- Abarent Construction tracks the success of their digital marketing efforts using metrics such as organic traffic growth, conversion rates, cost per acquisition, and customer lifetime value.
- Seasonality affects construction digital marketing strategies significantly, with campaigns being adjusted to target indoor projects during winter months and outdoor projects during spring and summer.
- Approximately 65% of Abarent Construction’s new business now comes directly from their digital marketing efforts, showing the significant impact of their online strategy.
- After implementing their comprehensive digital marketing strategy, Abarent Construction experienced a 42% year-over-year growth rate in qualified leads and a 28% increase in overall business revenue.