SEO Strategies for Website Design: Winning Audiences with 8760 Case Study

In our increasingly digital world, online customer connection is becoming more and more crucial. It’s no longer enough to talk only about yourself. You need to make your customer the hero of your brand. Do you understand what makes them tick? Can you solve their problems? 

With the launch of a sharp and SEO-driven business website, our client 8760 expense management solutions has created more powerful connections with their target audience. Whether it’s utilities expenses or credit card management, expense tracking is complicated enough as is—but 8760’s expense management solution makes it simple! Structuring your website in a way that conveys your company’s mission and purpose lets your audience know that they come first.

So, dive in and read on to find out how you can make your audience the hero of your website like 8760. 

How to Create the Most Valuable Proposition for Your Business Website

A well-defined value proposition sets you apart from the competition. 8760 nailed that on their website. With the tagline, “Making the complex simple”, they restructured their content around why they do what they do, not what they do. 

How to Communicate Your Unique Value to Target Customers

Your target audience needs to know how your business can fulfill their needs unlike any competitor can. From your headlines to your calls-to-action, your website should be a compelling pitch for what experience you promise to your clients. This compelling value proposition will motivate your target audience to engage with your business website, connect with your brand, and become a converted customer. 

You both win when clients feel they can trust you.

How to Effectively Communicate Your Brand Voice to Target Customers

Developing a Relatable and Authentic Brand Personality

If your business was a human being, would your customers want to be friends with you? Defining your brand voice is a smart way to find out. It comes down to thinking about your company’s goals and how you want to communicate them to your audience.

When you figure out the “do’s” and “don’ts” of your brand voice, you can shape your website content to meet your target audience’s needs. One of 8760’s goals was to make expense management clear and straightforward for their clients. For brand voice “do’s”, it was important to write their website content in plain and everyday language. But, when it came to “don’ts”, if they did, they might leave out key information or seem like they were “talking down” to customers. 

Your messaging should match your brand promise. What makes you different? How do you help solve your customers’ problems? With the brand promise, “We win when our customers win”, 8760 is passionate about making expense management accessible and engaging, so their website messaging revolves around their customer-centric approach. All their content drives toward connecting with their target audience. 

How to Build an Intuitive Website Experience That Converts Visitors

8760 has upgraded their audience’s digital experience in two main ways:

• Redesigning their website with customer experience in mind
• Boosting their search engine optimization (SEO) efforts

SEO implementation isn’t just about creating a more “crawlable” website landscape for Google search engines to improve your rankings. It’s about reaching the right audience with the right information in the right way. SEO professionals are constantly evolving their digital marketing strategies their approach by harnessing insights about their target audience to create a better experience. 

To design an SEO-friendly website that ranks and converts, you have to know where your target audience is searching online, what specific information they are looking for, and how they are conducting their search queries. No one wants to use a website that’s full of broken links or that sends you in circles. 

8760’s new online address offers a seamless and simplified experience, which is what their brand promises for their expense management clients. Now, they’re generating more leads while also maintaining the strong customer relationships that they’ve already built.

How to Build a Compelling Business Website that Converts Visitors into Customers

That’s exactly what we do best. Our professional website designs that convert visitors make a remarkable first impression while driving clicks, leads, and conversions. Schedule a free website consultation with experts with our digital marketing experts today.