Get Your Digital Marketing Strategy into Shape
Looking for ways to improve your current digital strategy? Attend Digital North’s Bootcamp invitation-only workshop on August 9th at 4:30 pm to sharpen your digital toolkit with tips from Seen and Heard in Edmonton’s Karen Unland. She will be sharing the lessons she’s learned about the power of paying attention, drawing on the experience of the first year of Seen and Heard in Edmonton, a blog and podcast about bloggers and podcasters. She’ll show how you can use your channels to pay attention to your community in a way that brings attention to your business. Seats are filling up quickly, so apply for your spot now!
The Digital North Bootcamp seeks to help everyone make sense of online marketing. Top Draw has opened its digital agency to the public to train attendees on how to use the digital landscape to reach target markets through:
- Pay-per-click (PPC) advertising
- Remarketing
- Search Engine Optimization (SEO)
- Social media marketing
- Website and content
Who would benefit from attending digital marketing training?
- Small businesses or organizations that are doing their own content marketing without a digital agency
- Communications professionals interested in helping clients create compelling social media content and determining what content is worth sharing
Why should you attend?
Digital North Bootcamp’s workshops are created for seasoned digital marketers, as well as professionals just getting their feet wet in digital marketing. You will walk away with concrete tactics on how you can create a smashing digital marketing campaign when there are time and resource restrictions to consider.
The workshops are a great opportunity for you to engage with other professionals passionate about all things digital. We’ve all been to those boring workshops where the presenter drones on and rather than talking TO you, they talk AT you. Thankfully, you don’t have to worry about that at Digital North Bootcamp, because all of our presentations are interactive!
Join us for good conversations, snacks and non-alcoholic drinks this August 9th! Our last workshop had a full house, you can see what past attendees had to say about the workshops here.
Are you interested in speaking at future Digital North Bootcamps? Contact us with your bio and proposed digital topic!
The Power of Attention in Digital Marketing
Karen Unland’s workshop will delve into the crucial role of attention in digital marketing. Effective digital marketing strategies hinge on capturing and retaining audience attention. Unland will share techniques for creating content that resonates with your target audience. These methods can significantly boost engagement and conversions.
Leveraging Blogs and Podcasts for Business Growth
Blogs and podcasts are powerful tools for building brand authority. Content marketing drives tangible results when done correctly. Unland will explain how to create compelling blog posts and podcast episodes. These content pieces can attract and retain customers, establishing your business as an industry leader.
Maximizing the Impact of Pay-Per-Click Advertising
PPC advertising is a cornerstone of many digital marketing strategies. Recent updates in Google Ads have changed the PPC landscape. The workshop will cover best practices for creating effective PPC campaigns. Attendees will learn how to optimize ad copy, target the right keywords, and maximize ROI.
Mastering the Art of Remarketing
Remarketing is a powerful technique for re-engaging potential customers. Top Draw’s approach to remarketing has proven highly effective. The workshop will explore strategies for creating compelling remarketing campaigns. Attendees will learn how to craft personalized ads that bring visitors back to your site.
SEO Strategies for Improved Visibility
Search Engine Optimization is crucial for online visibility. Google’s BERT algorithm update has changed SEO best practices. The workshop will cover the latest SEO techniques for improving search rankings. Attendees will learn how to optimize content, build quality backlinks, and improve site structure.
Harnessing the Power of Social Media Marketing
Social media platforms offer unparalleled opportunities for brand engagement. Recent social media marketing trends have shifted the landscape. The workshop will explore strategies for creating engaging social media content. Attendees will learn how to build a loyal following and drive traffic to their websites.
Creating Compelling Website Content
Your website is often the first point of contact with potential customers. Generating relevant website content is crucial for success. The workshop will cover techniques for creating user-friendly, informative web pages. Attendees will learn how to structure content for maximum impact and conversions.
Measuring and Analyzing Digital Marketing Success
Understanding the impact of your digital marketing efforts is crucial. Google Tag Manager can help track important metrics. The workshop will explore tools and techniques for measuring campaign success. Attendees will learn how to interpret data and adjust strategies for optimal results.