Digital North Bootcamp: Free Workshop on Community Engagement and Digital Marketing
Top Draw is hosting a free Digital North Bootcamp workshop on August 9th, 2018 at 4:30 pm. Seen and Heard in Edmonton’s Karen Unland will lead an interactive session on using digital channels to build community connections that drive business results. Registration is now open at digitalnorthbootcamp.com.
Digital North Bootcamp provides hands-on training in five core areas of digital marketing:
- Pay-per-click (PPC) advertising
- Remarketing
- Search Engine Optimization (SEO)
- Social media marketing
- Website and content
Who Should Attend This Workshop?
- Small business owners managing their own digital marketing without agency support
- Communications professionals who create social media content for clients
- Marketing coordinators building their digital skills
What You’ll Learn at Digital North Bootcamp
Karen Unland will share lessons from her first year running Seen and Heard in Edmonton, a blog and podcast featuring local content creators. She’ll demonstrate how businesses can use their digital channels to engage with their community in ways that build brand awareness and drive results.
The workshop format encourages questions and group discussion. Top Draw provides refreshments, and attendees leave with practical tactics they can implement immediately. Previous participants have shared their experiences on the Digital North Bootcamp testimonials page.
Interested in speaking at a future Digital North Bootcamp? Contact Top Draw with your bio and proposed topic.
Building Audience Attention Through Content
Karen Unland’s workshop focuses on how businesses can earn audience attention by consistently showing up for their community. She’ll share specific examples from Seen and Heard in Edmonton, showing how regular content creation builds relationships with audiences over time. Attendees will learn how to identify stories worth sharing and develop a sustainable content creation process.
Using Blogs and Podcasts to Establish Authority
Blogs and podcasts create opportunities to demonstrate expertise and build trust with potential customers. Content marketing delivers measurable results when businesses commit to regular publication schedules. The workshop will cover how to choose topics that serve both your audience’s needs and your business goals, plus practical advice on maintaining consistency without burning out.
Understanding Pay-Per-Click Advertising Fundamentals
PPC advertising allows businesses to reach customers who are actively searching for their products or services. Google regularly updates its advertising platform with new features and capabilities. Digital North Bootcamp workshops cover the fundamentals of creating effective campaigns, including keyword selection, ad copywriting, and budget management.
How Remarketing Campaigns Work
Remarketing lets you show ads to people who have already visited your website. Top Draw uses remarketing to help clients stay visible to potential customers throughout their decision-making process. The workshop explains how to set up remarketing campaigns and create ads that give people compelling reasons to return to your site.
SEO Basics for Better Search Visibility
Search engines regularly update their algorithms to deliver better results to users. Google’s 2019 BERT update improved how the search engine understands natural language queries. SEO strategies focus on creating helpful content that answers real questions your target audience asks, combined with technical optimizations that help search engines understand and rank your pages.
Developing an Effective Social Media Presence
Social media platforms provide direct channels to reach and engage with your audience. Social media marketing approaches evolve as platforms introduce new features and user behaviors shift. The workshop covers how to choose the right platforms for your business, create content that resonates with your audience, and measure what’s working.
Writing Website Content That Converts
Your website communicates your value proposition to potential customers. Creating relevant website content requires understanding what information your audience needs at different stages of their buying journey. Digital North Bootcamp teaches how to structure web pages that guide visitors toward taking action, whether that’s making a purchase, requesting a quote, or signing up for your newsletter.
Tracking Your Digital Marketing Performance
Measuring results helps you understand which marketing efforts deliver the best return on investment. Google Tag Manager simplifies the process of tracking user actions on your website. The workshop introduces key metrics to monitor and explains how to use data to make informed decisions about where to focus your marketing resources.