Empowering the Next Generation: How Top Draw’s Innovative Internships Are Reshaping Digital Marketing Careers
Inc. Magazine interviewed Top Draw President, Adriel Michaud, on how we help talented students get their careers started by Breaking the Stigma of Student Internships.
Our team makes a habit of proving the cynics wrong. We attract and keep young talent with unconventional practices with student internships. We have to, given that the boom in demand has outpaced the supply of digital skills in northern Canada’s rapidly emerging digital space. By building the right infrastructure, creating an engaging culture and giving students ownership of their ideas, we value the unique perspective students bring to the table.
Interested in learning more about what it’s like to work at Top Draw? Find out more about Life at Top Draw!
Revolutionizing Student Internships in Digital Marketing
At Top Draw, we believe in nurturing young talent in the digital marketing industry. Our innovative approach to student internships goes beyond traditional models. We provide interns with real-world projects and responsibilities. This hands-on experience helps them develop practical skills quickly.
Bridging the Digital Skills Gap in Northern Canada
The digital landscape in northern Canada is rapidly evolving. However, there’s a significant shortage of skilled professionals. Our internship program aims to address this gap. We focus on equipping students with in-demand digital skills. These skills are crucial for the region’s growing tech sector.
Creating a Culture of Innovation for Student Interns
Our internship program fosters a culture of creativity and innovation. We encourage interns to share their unique perspectives. Their fresh ideas often lead to innovative solutions for our clients. This approach not only benefits our agency but also prepares interns for successful careers in digital marketing.
Empowering Interns with Ownership and Responsibility
At Top Draw, interns aren’t just observers. They’re active contributors to our projects. We assign them meaningful tasks and give them ownership of their work. This level of responsibility helps build confidence and leadership skills. It also provides valuable experience for their future careers.
Mentorship: A Key Component of Our Internship Program
Our experienced professionals serve as mentors to our interns. They provide guidance, support, and industry insights. This mentorship helps interns navigate the complexities of the digital marketing world. It also creates a supportive learning environment where questions are encouraged and mistakes are seen as learning opportunities.
Developing a Well-Rounded Skill Set
Our internship program covers various aspects of digital marketing. Interns gain experience in SEO, content creation, social media management, and more. This comprehensive approach ensures they develop a well-rounded skill set essential for success in the industry. It also helps them identify their strengths and interests within the field.
From Intern to Full-Time Employee: A Path to Success
Many of our interns transition into full-time roles at Top Draw. This seamless progression from intern to employee demonstrates the effectiveness of our program. It also shows our commitment to nurturing talent and providing long-term career opportunities. Our interns often become valuable team members who contribute significantly to our agency’s success.
Measuring the Impact of Our Internship Program
We continuously evaluate and improve our internship program. We gather feedback from both interns and mentors. This helps us refine our approach and ensure we’re providing the best possible experience. The success of our program is evident in the high satisfaction rates among interns and the positive impact on our agency’s growth and innovation.