Position Your Union for Success in 2025

As we approach a new year, it’s crucial to have a strong digital strategy to attract and retain members. Join our local Ask an Expert webinar to discover how to leverage online tools to strengthen your union.

In this session, our experts will share insights on how to:

  • Boost your visibility: Optimize your online presence through local SEO to reach tradespeople in your area.
  • Engage your audience: Create valuable content that resonates with Alberta’s trades community.
  • Amplify your reach: Leverage paid advertising to target specific trades and locations.

Learn how to combine these three powerful strategies to build a stronger, more effective union.

Who Should Attend

  • Trade union leaders & representatives who need help to attract and retain members in a competitive market
  • Membership acquisition representatives who want to streamline their recruitment process and increase conversion rates
  • Communications & marketing teams who are seeking innovative ways to engage their audience and amplify their union’s message

By attending this webinar, you’ll gain valuable insights to address these challenges and drive your union’s success.

What We’ll Cover for Membership Acquisition & Retention

  • Year-end review and optimization: Evaluate your 2024 digital performance and identify areas for improvement.
  • Setting 2025 goals: Develop a clear digital strategy aligned with your union’s objectives.
  • Leveraging SEO for long-term growth: Optimize your website for local search to attract more potential members.
  • Creating engaging content: Develop a content calendar that includes blog posts, social media content, and email newsletters.
  • Effective paid advertising campaigns: Target specific demographics and geographic locations to maximize your budget.

Don’t Miss Out on This Valuable Opportunity!

Sign up now to reserve your spot.

Can’t make it live? No problem! We’ll send you a recording of the session so you can watch at your convenience. Plus, if you’re interested in a free digital marketing audit, we’ll connect you with our team to help you identify growth opportunities and create a tailored strategy.


Know What’s Next
from Top Draw