EO Canada: Supercharging Leads with Top Draw’s Digital Expertise

Top Draw’s targeted digital marketing campaigns fueled a 60.8% surge in new member applications for EO Canada, transforming their online presence into a lead generation powerhouse.

Services Provided: Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO)

Key Stats

• 60.8% of new member applications came directly from PPC campaigns between May 1st and August 31st, 2024. That’s a whole lot of new entrepreneurs ready to connect, collaborate, and conquer the business world together!
• 75% of leads came from website form submissions.
• 15% of leads came from incoming phone calls.
• And the best part? Our data-driven approach kept the cost per acquisition at a super reasonable $59.26.

Challenge

EO Canada, the country’s biggest networking hub for entrepreneurs, was looking to connect with even more amazing business builders nationwide. They knew they had a goldmine of value to offer to members, but attracting leads proved tricky. EO Canada also lacked clear insights into how their marketing efforts translated to new sign-ups. That’s where Top Draw came in, ready to be their results-driven digital marketing partner.

Solutions

• SEO Savvy: We became EO Canada’s search engine whisperers, optimizing their website to rank higher for keywords Canadian entrepreneurs were actively searching for. Think “EO Canada,” “entrepreneur network Canada,” and anything else that screams “connect me with fellow business leaders!”
• Conversion Champions: We didn’t just get people to EO Canada’s website—we made them want to stay! We optimized the “Why Join” and “EO Accelerator” pages, turning curious clicks into enthusiastic inquiries.
• Tracking Titans: Gone were the days of marketing mysteries. We implemented SharpSpring (now known as Constant Contact) to give EO Canada crystal-clear visibility into how their digital marketing efforts generated leads. No more throwing darts in the dark!
• PPC Powerhouse: We launched targeted online ad campaigns on platforms like Google Ads and LinkedIn, leveraging keyword research and EO Canada’s unique selling points to attract qualified leads. After analyzing campaign performance, we reallocated budgets to Google Ads, demonstrating our data-driven approach to optimizing advertising spend.

Our Impact

Through our strategic digital marketing approach, we helped EO Canada achieve remarkable results. Between May 1st and August 31st, 2024, our PPC campaigns generated a significant 60.8% of new member applications. These substantial gains have solidified EO Canada’s trust in Top Draw as their preferred digital marketing agency for attracting new members.