A Mother’s Day Marketing Match Made in Heaven

Top Draw’s data-driven digital marketing tactics turned Gray Haus’ Mother’s Day campaign into a sales success story.

Services Provided: Email Marketing Campaign, Targeted Meta Ads

Key Stats

Our multi-pronged approach delivered a Mother’s Day campaign that ramped up sales for Gray Haus. Here’s a closer look:

• Sales soared 710% compared to the period before the campaign.
• Orders skyrocketed 635%—that’s a whole lot of happy moms (and daughters)!
• Targeted Meta ads with a $350 spend generated a whopping $17,560 in new product purchases. Talk about a return on investment!

Sales (April 25 to May 13, 2024)

The Challenge

Gray Haus is all about empowering women of all shapes and sizes to feel confident and stylish. Their bags are beautifully crafted, functional, and designed in Canadian—a winning combination! But, when it came to digital marketing, they needed a strategy that would reach their ideal customer and showcase the unique value proposition of their brand.

Why Top Draw

“We knew our target audience was out there, but we weren’t sure how to connect with them in a way that truly resonated. We needed a partner who could not only understand our brand but translate that into a targeted digital strategy.”
–Kaili & Kelsey, Owners, Gray Haus

Solutions

Reaching Hearts (and Inboxes) with Email Marketing

• Targeted Campaign: We created an eye-catching email campaign for Mother’s Day, highlighting the perfect bag for every mom on your list.
• Compelling Offer: A “Buy One, Get One” (BOGO) deal sweetened the pot, encouraging customers to treat themselves or find the perfect gift for Mom.

Social Media Savvy with Targeted Meta Ads

• Canada-Wide Focus: We ran a targeted Instagram ad campaign across Canada, showcasing Gray Haus’ beautiful bags with short video ads.
• AI-Powered Targeting: We leveraged Advantage targeting to reach users similar to those who had already converted on the Gray Haus website.
• Compelling Creative: Eye-catching visuals featuring diverse models grabbed attention and stopped the scroll.

While the Instagram campaign used a call to action directing users to the Gray Haus website, many opted to search for the company directly on Google. This underlines the importance of a strong brand presence across various online platforms.

The campaign also demonstrates the significant impact organic traffic can have. While the social media ads drove some traffic directly, a large portion of the increased sales came from organic searches sparked by the campaign.

Our Impact

This Mother’s Day campaign is a shining example of what happens when a brand with a killer product meets a digital marketing agency that knows how to get it seen. By understanding Gray Haus’ unique brand voice and target audience, Top Draw created a campaign that resonated, drove sales, and made moms everywhere feel extra special.