Discover Our New Digital Marketing Brand & Website
Written by Rachel Richards
If 2020 has taught us anything, it’s that change is the only constant, especially in the digital landscape. This is why we’re so excited to share our revamped digital branding and website with you.
Over the past several months, it’s been very rewarding to take our new brand identity from a concept to a real online presence. Now that we’re officially live, we’re thrilled to present a behind-the-scenes look at the inspiration behind it all.
Key Takeaways About Our Digital Brand Evolution
- Top Draw has evolved since 1993 to become a leading digital marketing agency in the industry.
- Our new brand identity reflects our commitment to innovative digital solutions and user experience.
- The modern visual identity incorporates a golden ratio design and bold color palette.
- Our digital transformation focuses on creating compelling brand strategies for clients.
- The new website showcases our technical expertise and digital marketing capabilities.
- We prioritize strategic digital presence and content marketing for brand growth.
- Our team delivers customized web design and development solutions for every client.
Understanding Digital Innovation and Future Trends
Since opening our doors in ’93, we’ve witnessed every wave of the internet evolution. The dotcom bubble, Y2K, the rise of social networks and the digital transformation brought by the smartphone.
Through it all, we’ve had to be adaptive with our digital solutions. We’ve had to stay on top of the latest marketing technology, while proactively shaping the brand strategies of tomorrow.
This customer experience mindset is exactly what inspired our tagline, “Know what’s next”.
Knowing what’s next means embodying a changemaker’s mentality in the digital ecosystem.
Building Strong Brand Positioning Through Digital Innovation
It means grounding every digital marketing effort in strategy, while asking the big questions before acting. It means shaping compelling stories to attract loyal brand communities. It means finely tuning digital technology to connect with those that matter most, in ways that win them over.
By knowing what’s next, we elevate brands through emerging user experience and digital marketing services. This purpose powered us 27 years ago, but clarifying it now keeps us exploring the edge today, and for decades to come.
Reimagining our Visual Identity
After crafting our brand ethos and corporate identity, it was time to create our new visual identity.
We were ready to go all in. A modern aesthetic was essential to capturing the revolutionary notion behind our brand positioning.
For the wordmark, we went with a clean and contemporary typeface in all caps to enhance our web design aesthetic.
We built our icon with a golden ratio, which represents our drive to elevate ourselves and our client portfolio to a whole new level.
Unexpected and bold, the bright coral and grey palette reflects our passionate approach to brand-led user interface experiences.
Our photos offer an elevated look at responsive design, lit up with kaleidoscopic floods of colour.
Transforming Our Digital Presence
Now, with a changemaking brand strategy, we were eager to transform our purpose into pixels.
A new website was the perfect opportunity to showcase our web development expertise. From the editorial team photos to the engaging case studies, each detail speaks to the idea of digital transformation.
And yes, our new online address has some impressive bells and whistles, but its function is the most vital part of our marketing technology approach.
It connects our enthusiastic team of digital marketing experts and consultants with you—so we can get to the great work of growing your brand online.
Let’s get reacquainted through our digital channels
With a new brand authentication and website in the books, we’ve got some exciting content marketing coming your way.
Keep an eye out for more blog posts packed with the latest digital trends and insights.
Connect with our digital marketing community on our Facebook page for latest updates and follow us on Instagram for visual inspirations, Twitter for industry insights and LinkedIn for professional networking.
Important Information about Digital Branding
- Digital branding creates a cohesive online presence that combines visual elements, content strategy, and user experience design to represent your brand in the digital space.
- A successful website redesign requires careful planning, user research, content strategy, and technical implementation that typically takes 3-4 months to complete.
- Digital branding projects typically take 8-12 weeks to complete, depending on the scope and complexity of deliverables.
- Companies that invest in professional brand refresh services typically see a 20-30% increase in customer engagement and brand recognition.
- Businesses should prioritize website optimization, content marketing, and social media engagement as core digital marketing services in 2024.
- Companies should evaluate their brand identity every 3-5 years to ensure it remains relevant and effective.
- Digital branding services range from $10,000 to $50,000 depending on the scope and deliverables.
- Research shows that 73% of businesses experience increased customer engagement after a successful rebranding effort.
- Most successful brands actively maintain presence on 4-6 primary digital marketing channels.
- Well-executed website redesigns typically result in a 10-15% increase in conversion rates.