The Beginner’s Guide to Text Message Marketing (infographic)

Written by Top Draw guest contributor Sophorn Chhay

How do you provide value to your customers through the most direct and engaging channel? By sending timely, relevant text messages to your customers that promote upcoming events, new deals and specials. SMS marketing enables businesses to reach customers instantly on their mobile devices. This mobile communication method leverages the immediate, hyper local nature of smartphones, which allows for geographically targeted campaigns that reach consumers exactly where they are.

8 top mobile stats that shows why SMS is an effective marketing channel

1. 97% of all text messages are opened and read, making SMS one of the highest-engagement communication channels available to marketers
2. 23 billion text messages are sent daily worldwide across mobile networks, demonstrating the massive scale of this communication method
3. 80% of people are now using text messaging for business communications and transactions, indicating widespread consumer acceptance
4. 70% of consumers appreciate getting text messages from their healthcare provider for appointment reminders and updates, showing SMS effectiveness beyond retail marketing
5. 75% of people would prefer receiving promotional offers via text messages rather than through other marketing channels such as email or phone calls
6. 70% of employees think that companies should use texting for internal communication to improve workplace efficiency and information flow
7. Millennials send 67 text messages per day on average, highlighting their preference for this communication method over traditional channels
8. 1/3 of business professionals can’t wait 10 minutes to respond to a text, demonstrating the immediacy and attention-grabbing nature of SMS communication

Before you decide to leverage SMS in your digital marketing mix, review this visual beginner’s text message marketing guide created by Trumpia in order to prepare an SMS strategy in line with best practices. This guide provides essential information on compliance requirements, message frequency, and customer engagement techniques. With the immediate, direct and trackable benefits of SMS marketing, it is definitely something to consider when planning your future digital strategy. SMS campaigns offer measurable ROI through specific metrics including open rates, click-through rates, and conversion tracking that allow marketers to optimize their messaging efforts.

Guest blogger, Sophorn Chhay, is the marketing guy at Trumpia, a mobile marketing automation platform provider.